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digital strategy, product development, Adrienne Jan

Your destination for digital strategy and product development

Digital expertise for venture backed companies

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What we do

We believe that technology is a driver of positive change and improvement. Well harnessed, it can enable better user experiences, drive revenue, generate new business models, and allow for more seamless everyday experiences.

Destination Digital is here to help companies leverage this opportunity and incorporate technology seamlessly in their products and services. We offer digital strategy consulting services, as well as product development services, leveraging tech teams to build mobile apps, websites, admin portals, content management systems, data analytics dashboards, and more!

Services
success stories
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Building Your Bottom-line

Bridging the gap between business and technology.

Taking your business to the next level is all about hitting the right groove. From starting out to scaling it to the top, we offer a variety of technical services that bridge the gap between business and technology and are able to roll up our sleeves and add significant value from day one.

FRACTIONAL CTO/CPO SERVICES FOR YOUR BUSINESS

Whether you’re a new startup or a large multinational company, a CTO is an essential member of your team. While hiring a permanent technology executive can take up to 6+ months, our team has experience in taking ownership of a company’s technical direction and leading businesses forward. 

Startups

We support newly funded organizations seeking to advance into the next growth stage and boost business performance.

Scaleups

Whether a company needs help with bridging the gap following a CTO departure, or it has other pressing issues, Destination Digital can provide an expert to meet your needs.

Enterprises

If your goals exceed simple developmental issues, our CTO will constitute an additional management layer, always on the lookout for business leadership problems and possible process improvements.

Scale your operations

“Destination Digital took ownership of the development team and ongoing development process and articulated a clear vision and roadmap to significantly upgrade the company’s software product suite.” — EdTechcompany in the sustainable development space

“Destination Digital provided CTO-as-a-Service work for a live events startup and drove the development and launch of a world-class designed mobile app for artists and art amateurs to meet and collaborate.

Destination Digital provided digital strategy services and a framework to drive the technology planning for new stadium projects. Destination Digital was able to clarify the space and create a methodology to help address the digital needs of the connected stadium. —Anonymous, Major Talent Agency

How Destination Digital Can Help You

We’re on a mission to help organizations be successful in the digital world.

Digital Due  Diligence

We evaluate companies’ tech solutions and offer a detailed roadmap for change

Mobile Experience

We curate your customers’ experience over mobile devices, from messaging to browsing to apps

Data Strategy

We help drive your data vision and create the data architecture to support it

International Product Launch

We structure your products for global deployments.

Digital Product Development

We define tech products and drive the development team to build and launch them

Technology Impact Analysis

We propose technology solutions to best support your business and your bottom line

Blog

Is Web3 Worth the Buzz?

The Destination Digital Team / March 21, 2022

At the beginning of this new year, it’s near impossible to go online without seeing some mention of Web3, mentions well-distributed across the positive-negative spectrum. All this talk begs the question: What exactly is Web3, and why is there so much buzz about it?

A successor of Web 1.0 (1991-2004) and Web 2.0 (2004-present), the term itself first found footing in 2014, when Ethereum founder Gavin Wood dubbed it a “decentralized online ecosystem based on blockchain” (a digital ledger in which data is stored in “blocks” of information, including previous blocks’ hash

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Machine Learning for bus riding detection

Creating a Machine Learning Model: Bus Ride Detection in a Mobile App

April 15, 2021

Training an App to Know When You Are Riding a Bus (post written on behalf of our client, PIPs Rewards)

PIPs Rewards is a mobile platform that utilizes data-driven solutions to prompt and reward a range of beneficial behaviors from walking and bike-sharing to recycling and shopping. The app’s north star is to prompt these behaviors using games and rewards and to verify them using smart technology, rather than self-reporting. When an action is verified, this triggers a reward in the form of a currency of good, called Positive Impact Points (or PIPs). PIPs can be redeemed for gift cards or converted into scholarships by college students.

Over the last year, we’ve been testing data scie

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The Age of Surveillance Capitalism, Shoshana Zuboff, data

Reading Notes - The Age of Surveillance Capitalism by Shoshana Zuboff

March 16, 2021

Book Summary

In this seminal book, published in 2017, sociologist Shoshana Zuboff analyses in depth the impact that the new data-hungry technology companies have had on our lives in the past 20 years. From the emergence of Google in 1999, under the favorable conjunction of the dotcom bubble, shareholder pressure and pushback on government regulation, the OG surveillance capitalists were able to create a model that makes of us all simply instruments in the advertising value creation model. Beyond that, they are creating a world based on the extraction imperative (all data can and should be collected), that molds our behavior (the prediction imperative - the more certain our behavior, the better it is for advertisers) from a perspective of radical indifference to u

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