digital strategy, product development, Adrienne Jan

Your destination for digital strategy AND product development

We help bridge the gap between business and technology 

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What we do

We believe that technology is a driver of positive change and improvement. Well harnessed, it can enable better user experiences, drive revenue, generate new business models, and allow for more seamless everyday experiences.

Destination Digital is here to help companies leverage this opportunity and incorporate technology seamlessly in their products & services. We offer digital strategy consulting services, as well as product development services, leveraging tech teams to build mobile apps, websites, admin portals, content management systems, data analytics dashboards, and more!

"Destination Digital provided digital strategy services and a framework to drive the technology planning for new stadium projects.

Within the live events ecosystem, a host of diverse technologies are involved, and require planning and integration to work together seamlessly and offer the best experience to the various fans and teams entering the stadium.

Destination Digital was able to clarify the space and create a methodology to help address the digital needs of the connected stadium."

—Anonymous, Major Talent Agency

Blog

Machine Learning for bus riding detection

Creating a Machine Learning Model: Bus Ride Detection in a Mobile App

April 15, 2021

Training an App to Know When You Are Riding a Bus (post written on behalf of our client, PIPs Rewards)

PIPs Rewards is a mobile platform that utilizes data-driven solutions to prompt and reward a range of beneficial behaviors from walking and bike-sharing to recycling and shopping. The app’s north star is to prompt these behaviors using games and rewards and to verify them using smart technology, rather than self-reporting. When an action is verified, this triggers a reward in the form of a currency of good, called Positive Impact Points (or PIPs). PIPs can be redeemed for gift cards or converted into scholarships by college students.

Over the last year, we’ve been testing data scie

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The Age of Surveillance Capitalism, Shoshana Zuboff, data

Reading Notes - The Age of Surveillance Capitalism by Shoshana Zuboff

March 16, 2021

Book Summary

In this seminal book, published in 2017, sociologist Shoshana Zuboff analyses in depth the impact that the new data-hungry technology companies have had on our lives in the past 20 years. From the emergence of Google in 1999, under the favorable conjunction of the dotcom bubble, shareholder pressure and pushback on government regulation, the OG surveillance capitalists were able to create a model that makes of us all simply instruments in the advertising value creation model. Beyond that, they are creating a world based on the extraction imperative (all data can and should be collected), that molds our behavior (the prediction imperative - the more certain our behavior, the better it is for advertisers) from a perspective of radical indifference to u

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Structuring a data strategy

6 Keys to Structure your Data Strategy

February 4, 2021

Should your data strategy be a separate initiative from your digital strategy? Why is data so important? Large companies now have 'CDOs' who can be either a Chief Digital Officer or a Chief Data Officer - this is how important data has become for businesses everywhere, and the merging of these two titles illustrates how interrelated the two subjects are. 

At Destination Digital, data is an everyday subject, and we wanted to offer some insights into why we constantly think about it in parallel to our thinking about digital strategy.


Knowing your users

As I stated in a previous article, the first step to building a digital strategy is knowing your users, where they consume your products, on which media, using which features, etc. All of thi

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digital strategy & product management

We are on a mission to help organizations be successful in the digital world!

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